Behind the Brand: Kylie’s Involvement
When Khy launched in November 2023, Kylie emphasized her deep involvement in the brand during an interview with Vogue. From the original concept to design and marketing, she asserted herself as the creative director. “There’s not an Instagram post or video that hasn’t been personally edited by me,” she declared.
Inspiration Behind Khy
Speaking to Elle, Kylie shared her inspiration for starting her own clothing brand. “I felt like it was the perfect time in my life. I was having kids, and it’s always been a dream of mine to have a fashion line, especially one like this.”
Valentine’s Day Look and Success of Khy
Recently, Kylie flaunted her stylish Valentine’s Day look on her main Instagram page. The post showcased her topless in a brown, fuzzy jacket, low-waisted baggy pants, and closed-toed black shoes. Following the success of Khy, with a reported $1 million in sales shortly after launch, Kylie announced the limited restock of items, including the faux leather cropped jacket, seamless long-sleeved shirt, and leggings.
