In an interview with WSJ, Jolie shared her vision for Atelier Jolie, emphasizing the importance of avoiding harm to both the environment and garment workers. The store will also house a cafe called Eat Offbeat, run by refugee and immigrant chefs, aligning with Jolie’s commitment to social responsibility.
Fashion Preferences and Motherhood
Beyond the business aspect, Jolie opened up about her fashion preferences. She revealed a fondness for oversized coats, particularly those by Saint Laurent and Celine. Jolie explained that these fashion choices help her “project an image of unflappable, ladylike safety” to her six children, whom she shares with ex-husband Brad Pitt: Maddox, 22, Pax, 20, Zahara, 19, Shiloh, 17, and 15-year-old twins Vivienne and Knox.
As Jolie continues to make waves in the fashion industry, her commitment to ethical practices and sustainable fashion sets her apart, creating a brand that not only reflects her style but also her values. Atelier Jolie becomes more than just a clothing store; it becomes a statement of conscious and responsible fashion in Hollywood.